Who I am.

I would characterize myself as an avid fan and expert in the outdoor industry with a strong understanding of both cultural trends and urban street fashion. I have a love for hiking, camping, snowboarding , mountain biking, and soccer. I am also well versed in the music industry, innovations in apparel and sneaker culture.

I have over a decade of experience developing, executing, and managing retail and community based marketing programs with a focus on building best in class events and strategic partnerships. I am a life long New Jersey resident with a passion for building relationships with all types of organizations through authentic brand storytelling and trust.

My personality and skill set thrives in the fast paced landscape of event planning and execution and love to get my hands dirty in all elements needed to make an event or campaign a successful one. I have a proven track record of building and managing event strategies ranging from a mobile camping festival. a traveling airstream retail shop all the way to creating and executing store grand opening launch parties. I have built out from the ground up a full scale community marketing event strategy for a full retail store fleet in the US/ Canada market to help stores identify and partner with local organizations through outreach, service events and grassroots event programming.

Some past organizations, agencies and partners I have enjoyed working with are:

MappyHour.Org , Hoods To Woods Foundation, OvRride, Stoked Mentoring, Outdoor Afro, Get Out and Trek (GOAT), The November Project, East Coast Greenway, Teton Gravity Research, Reel Rock, Gore Tex, AGW, UEG, Young Jenkins, TideSmart Global, The Outbound Collective, Eventus Outdoors, Monty Boca, Camp Navarro, Cali, Music Ranch Montana, Sundance Trail Ranch, Colorado, Tutilltown Distillery, NY Union Wines, WA, Boulder Creek Distillery, CA, Sierra Nevada, New Belgium Brewing, Alpine Start Coffee, Kicking Horse Coffee, Sofar Sounds, Museum Hack, Cop Date, BBC and Apple TV+