I was assigned Head Project Manager for two summer’s in 2017 and 2018 to manage all elements of our first customer facing camp festival called “Basecamp With Us” powered by The North Face.

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I was tasked with selecting and managing the tour agency hired as well as all TNF support staff as the mobile tour traveled across the country starting east and heading west throughout each of the summers. Our goal was to provide a best in class intro. to camping experience for ages 21 - 45 in the form of a weekend festival for both the urban/city dwelling The North Face customers and our aspirational explorers. The festival strategy featured transportation to and from the event, a pre setup tent for the weekend to sleep in, outdoor activities, great local farm to table meals, local spirits, wine and beer, live music from local bands and the opportunity to meet other outdoor enthusiasts in an authentic and laid back environment. Over the 2 summers we held 11 festivals in key markets of NY, Illinois, California, Montana, Colorado, Washington, Minnesota, Tennessee, and Florida with a focus around major cities of SF, NYC, Seattle, Denver and Minneapolis where local retail stores could promote and create traffic through pickup/dropoff locations to the basecamp events. This festival was extremely well received by all who attended and I still get asked to this very day if Basecamp will make a comeback in the future. Over the two summers that the festival was on the road we took over 2000 people to these Basecamp venues with many customers enjoying the experience so much that they flew out to other markets to attend multiple experiences.